What can we expect of content marketing in 2019? To best answer this question is to think of content marketing as an organism that’s continuously evolving in a changing digital environment. And one of the most significant changes that we will experience going forward will be the way big data
Optimizing written content for voice search is quickly becoming a priority among marketing specialists around the world. With smart homes becoming an ever more common occurrence, voice assistants such as Alexa or Google Assistant, among others, are estimated to exceed 275 million by 2023. That’s over a 1,000% increase from 2018 when there were
Before we get into video marketing practices, let’s be clear, there are plenty of choices to be had when taking into consideration 2019’s marketing budget. Depending on what your business is looking to achieve, be that increased engagement with their online audience, better brand awareness and reputation, increased trust, etc.,
Content repurposing means updating your existing content, changing its format, or using a different media to retell a story or discuss a topic. Reposting is simply using other people’s creative work as it is. Both can gain content engagement, but there are several things to understand regarding when and how
There is a clear connection between good content and search engine optimization (SEO), however, how much video affects SEO is something that is often overlooked. Ranking doesn’t only rely on the form of content you create (video, written, image, audio) but you can optimize your content mix to make your website more
This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of
Wondering why video content is dominating online marketing? Video engages viewers like no other medium. It’s highly shareable, memorable, and versatile, making it a cornerstone of any effective digital marketing strategy. Let’s explore why video is your most powerful marketing tool. So why is video the king of today’s online
It feels like there are more and more options in digital marketing, the trends seem to arise out of nowhere, and it can be challenging to have everything necessary, so your online presence is substantial and visible for your clients. Here we intend to outline the pillars that can give
According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” By this very definition, it’s somewhat easy to observe the difference between
We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” to? What do Commercials need to learn from Content creators? It’s all in this show that you don’t want to