Producing a podcast is only one part of your overall podcast strategy. The most important question that you should ask as a podcaster, especially if your podcast is tied to your business, is…“What actions do you want your podcast listeners to take when they find your podcast?”
Mark Kaigwa and I chat about digital marketing in Africa compared to the global perspective, Mark’s strategy and storytelling consultancy – Nendo, how marketers can drive their digital initiatives, and what marketing trends we need to focus on in 2022.
When searching for a podcast company to work with, you must know the full capabilities and services that the company can provide. Beware of the term “full-service podcast company” because it may not include the primary podcast services you need – recording for example.
Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO’s need to learn to run a better marketing organization.
Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast.
Jay Baer and I discuss B2B podcast tips, personal brand strategies, content marketing and Jay’s business – Convince and Convert.