These People Made Me A Smarter Marketer in 2021
Season 2 of The Business of Marketing Podcast was filled with top marketing experts who shared their expertise and experience with my listeners and I.
Remote Video Production
Remote video production Now that remote work and distant co-workers are the norm, we have developed a way to provide video production services from a distance – Remote Video Production
Digital Content Hub – How to Create Your Company’s Media Channel
What Is a Digital Content Hub? A content hub is a digital destination where visitors can find a large array of branded, curated content of all different kinds. While many
How to Build a Digital Brand with Juntae DeLane
A sought-after strategist, thought-leader, influencer, the Founder & CEO at Digital Delane, and the Founder of Digital Branding Institute, Juntae DeLane joins the podcast this episode. Juntae shares his expertise to help us gain clarity and learn more about Digital Branding.
Podcast Metrics and Measurements: What Matters?
When launching a podcast you must understand which podcast metrics and measurements align with your goals and how to leverage them to measure progress. Developing a branded podcast as part
How To Create Custom Content for Each Stage of the Sales Funnel
We all know that content is king. That phrase is so tiring, especially among marketing gurus, but it couldn’t be more true. Yet, it’s not that simple. Even though content
The Goals And Purpose Of A Business Podcast
This article originally appeared in Forbes. Business podcasts are often referred to as “branded podcasts” because there is a company brand behind the show. These companies have the goal of
Influence vs Influencer Marketing with Jason Falls
In this episode, Jason Falls helps us to understand the difference between “Influence” Marketing vs “Influencer” marketing and give some insight into how that relates to traditional PR. Jason is an award-winning strategist noted as a top influencer in the social technology and marketing space.
What is a Video Podcast – Adding Video to Your Podcasting
A video podcast is the capturing of video while recording an audio-based podcast. Popular podcasts that have turned their cameras on have given a behind-the-scenes look at the conversation.
The Value of Being “Known” – Personal Branding and Marketing Strategy
Mark Schaefer is our feature guest on this episode as we talk about becoming Known, Personal Branding, and Marketing Strategy. Listen in to this interview with this globally recognized author, speaker, podcaster, and business consultant. Hear life-changing stories about Lee’s own growth in personal branding and hear insights from Mark on both brand and business marketing strategy.