Video Production vs. Video Marketing
Video production and knowing what to do with marketing videos produced are two vastly different skills. One is a creative and technical function, while the latter is a marketing strategy
What Skills Are Required for Today’s Digital Marketer?
The skills needed to be a successful digital marketer are forever changing. It requires constant learning of both skills and software platforms. Marketing is no longer primarily a creative field,
Content Marketing vs. Advertising: Which is Winning?
If you are wondering about the best marketing strategy for your brand, stay tuned for our discussion on content marketing vs. advertising, and find out which one we believe is
Podcast Consistency – How to Keep the Show Going
Nearly everything about today’s online presence is about balancing quality content with timing and making sure that whatever comes next is properly promoted and represented. To keep your podcast show
Podcast Promotion – 9 Tips and Strategies for Success
How can a creator make themselves known and maintain a regular audience through podcast promotion? With so much content flooding our social media and other digital platforms, it’s almost silly
Convincing Your Boss that Content Marketing is Vital
You have probably chosen this article because you know you know content marketing is vital for your business. You might be well-versed in digital content creation, yet are unhappy with
25 Business Podcasts You Should Listen To in 2020
Listening to podcasts about business marketing helps to keep us current and in-the-know. To help you along your content marketing journey, we’ve curated some of our favorite podcasts that benefit
Where B2B Marketing is Going in 2020
Yearly, B2B marketing reports and statistics are there to unveil the truth about what marketers have been doing, how successful they were in their endeavors, and where B2B marketing is
How to Develop a Digital Content Marketing Strategy in 2022
[Updated article for 2022] Developing an effective content marketing strategy in today’s highly competitive business environment takes effort. Will it be able to engage your target audience? And if so,
How to Choose a Podcast Production Company
How do you choose a podcast production company that can provide turn-key podcast production service? There are many benefits of starting your own business podcast and you’ve got a great