Digital Marketing is by nature a moving target when it comes to measuring effectiveness, maintaining effectiveness, and staying on top of all of the strategies required to be effective. It …
Customer Video Testimonials Increase the Effectiveness of Your Online Marketing Efforts
For any business owner or marketing leader looking to achieve greatness, using and applying customer video testimonials from satisfied customers is a sure way to achieve a win. When used …
Does Your Company Know Its Theme? Theme Before Content with Guest Bruce Scheer
The show is for the C-Suite, especially the CMOs! Does your organization know its company theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert and creator of SalesConversation.com. …
What Your Content Says About Your Business
We’re back with a strong episode about business content you won’t want to miss. We discuss what your content says about your business. We focus on 3 Big Topics… Using …
6 Steps on How to Measure the ROI of Your Video Marketing Campaign
Video is one of the most visible aspects of digital marketing, especially social media marketing as social media platforms are introducing video-focused algorithms. From this, it’s obvious that video can …
4 Ways to Determine the Kind of Content You Should Create
You want to do a bit of marketing for your business or brand, you want it to go strong, but you may not be sure of the types of content you should …
How can a business develop its story?
This episode discusses how the best businesses tell their stories and how your business story can be developed. Every business has a story, but how well do you tell yours? …
How to Start Creating Content for Your Business
You’ve decided that your business needs content creation in their marketing strategy. How to Start Creating Content for Your Business? On this episode, Lee and Dontaye discuss how businesses can …
5 Tips for Building Your Personal Brand in 2018
Kick off 2018 by getting your Personal Brand in shape. You don’t have to go to the gym to make a strong personal brand, so here are some quick personal …
Content Creation for the Executive Personal Brand
No matter how high you’ve climbed the Executive ladder, change will come. Whether it be voluntary or involuntary, you need to be ready to address it on your own terms. …