Before we get into video marketing practices, let’s be clear, there are plenty of choices to be had when taking into consideration 2019’s marketing budget. Depending on what your business …
Stop Reposting without Repurposing! How to Content Repurpose Like a Pro
Content repurposing means updating your existing content, changing its format, or using a different media to retell a story or discuss a topic. Reposting is simply using other people’s creative …
Video Content Trends to Watch for in 2019
People are spending less time watching TV and more consuming content over the Internet. As the Internet overtakes TV, it’s no surprise that one of the main reasons for this …
How Video Affects SEO and Why (4 Reasons You Should Know)
There is a clear connection between good content and search engine optimization (SEO), however, how much video affects SEO is something that is often overlooked. Ranking doesn’t only rely on the form …
Video Marketing Across the Customer Journey with Britta Schellenberg of Brightcove
This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through …
3 Key Reasons Why Video is the Best Content in Online Marketing (No. 3 Will Steal Your Heart)
The advent of the internet and social media has predominantly changed the marketing landscape and the way we buy things. Roadside billboards have been transferred to our computer screens. Street …
The 8 Pillars of Digital Marketing and How You Can Use Them (The Monsta Way)
It feels like there are more and more options in digital marketing, the trends seem to arise out of nowhere, and it can be challenging to have everything necessary, so …
B2B Content Marketing – Why It Is Winning over Advertising
According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience …
Content vs Commercials: How Content Changed the Game for Advertisers
We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” …
Content Production vs Content Marketing – You Can’t Have One Without the Other
Content Marketing versus Content Production. It may go without saying that you can’t have one without the other, but it’s worth a discussion to distinguish these two very different things. …
