Instagram launched IGTV leaving business marketers asking – what is IGTV and should we consider yet another social media platform? In addition to the purposes of entertainment, companies can also …
How to Decide on the Best Social Platform for Your Content
This show dropped some gems! What is the best social platform for your business? We talk about how to figure out which platform to go “all-in” on for your business. …
Content and Social Selling – the Connection
One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can …
Creating Podcast Cover Art
Your podcast cover art is one way for you to stand out from other competitors and be noticed by new supporters. When a listener searches a directory for the topic …
Video Production vs. Video Marketing
Video production and knowing what to do with marketing videos produced are two vastly different skills. One is a creative and technical function, while the later is a marketing strategy …
What Skills Are Required for Today’s Digital Marketer?
The skills needed to be a successful digital marketer are forever changing. It requires constant learning of both skills and software platforms. Marketing is no longer primarily a creative field, …
Content Marketing vs. Advertising: Which is Winning?
If you are wondering about the best marketing strategy for your brand, stay tuned for our discussion on content marketing vs. advertising, and find out which one we believe is …
Podcast Consistency – How to Keep the Show Going
Nearly everything about today’s online presence is about balancing quality content with timing and making sure that whatever comes next is properly promoted and represented. To keep your podcast show …
Podcast Promotion – 9 Tips and Strategies for Success
How can a creator make themselves known and maintain a regular audience through podcast promotion? With so much content flooding our social media and other digital platforms, it’s almost silly …
Convincing Your Boss that Content Marketing is Vital
You have probably chosen this article because you know you know content marketing is vital for your business. You might be well-versed in digital content creation, yet are unhappy with …