Instagram launched IGTV leaving business marketers asking – what is IGTV and should we consider yet another social media platform? In addition to the purposes of entertainment, companies can also
This show dropped some gems! What is the best social platform for your business? We talk about how to figure out which platform to go “all-in” on for your business.
In this episode, Jason Falls helps us to understand the difference between “Influence” Marketing vs “Influencer” marketing and give some insight into how that relates to traditional PR. Jason is an award-winning strategist noted as a top influencer in the social technology and marketing space.
Mark Schaefer is our feature guest on this episode as we talk about becoming Known, Personal Branding, and Marketing Strategy. Listen in to this interview with this globally recognized author, speaker, podcaster, and business consultant. Hear life-changing stories about Lee’s own growth in personal branding and hear insights from Mark on both brand and business marketing strategy.
Marketers have been using content marketing to attract customers and drive sales for over 300 years. Content marketing is nothing new, and you do not even need to be a