Instagram launched IGTV leaving business marketers asking – what is IGTV and should we consider yet another social media platform? In addition to the purposes of entertainment, companies can also …
How to Decide on the Best Social Platform for Your Content
This show dropped some gems! What is the best social platform for your business? We talk about how to figure out which platform to go “all-in” on for your business. …
Content and Social Selling – the Connection
One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can …
Where B2B Marketing is Going in 2020
Yearly, B2B marketing reports and statistics are there to unveil the truth about what marketers have been doing, how successful they were in their endeavors, and where B2B marketing is …
How to Develop a Digital Content Marketing Strategy in 2020
Developing an effective content marketing strategy in today’s highly competitive business environment takes effort. Will it be able to engage your target audience? And if so, can it convert them …
How to Choose a Podcast Production Company
How do you choose a podcast production company that can provide turn-key podcast production service? There are many benefits of starting your own business podcast and you’ve got a great …
How to Measure Content Marketing Campaigns
Learning how to measure a content marketing campaign is as valuable as being able to create engaging content. It is common for marketers to underestimate the importance of measuring and …
What is a Podcast?
Even with its popularity, some may be asking – What is a podcast? A podcast is a personalized version of internet radio in which chosen audio or video content is …
How to Promote Your Podcast
Knowing how to promote your podcast is invaluable for its success. It’s important to realize that, even though podcasting is relatively new in the business world, there are over 750,000 …
Content for the Sales and Marketing Funnel
On this episode, we welcome Ellaway Amiker to the Marketing Mastermind. We talk about providing content for Marketing and Sales funnels. We discuss the importance of knowing what content to …