Audio-only podcasts and video podcasts may seem similar, but they target different audiences and are consumed in distinct ways. In this blog article, we explore why it’s important not to favor one format over the other.
In this guide, we’ll explore how transforming your podcast audio into audiograms and video clips can drive results and enhance your online presence.
In Season 3 of The Business of Marketing Podcast, my listeners and I had the privilege of learning from renowned marketing professionals who generously shared their knowledge and experience.
Discover how to harness the power of a podroll to boost podcast discoverability and website engagement. Learn how to create a curated list of your podcast episodes to help increase audience engagement and expand your audience.
Producing a podcast is only one part of your overall podcast strategy. The most important question that you should ask as a podcaster, especially if your podcast is tied to your business, is…“What actions do you want your podcast listeners to take when they find your podcast?”
Select Your Podcast Type and Frequency Audio Only – 2 / MonthAudio Only – 4 / MonthVideo Show – 2 / MonthVideo Show – 4 / MonthChoose Your Episode Frequency
Remote video production Now that remote work and distant co-workers are the norm, we have developed a way to provide video production services from a distance – Remote Video Production
Mark Kaigwa and I chat about digital marketing in Africa compared to the global perspective, Mark’s strategy and storytelling consultancy – Nendo, how marketers can drive their digital initiatives, and what marketing trends we need to focus on in 2022.
Looking for the top podcast companies and agencies this year? When searching for a podcast company to work with, you must know the full capabilities and services that the company can provide. Beware of the term “full-service podcast company”.
Neal Schaffer and I discuss the meaning of a Fractional CMO, the difference between social and digital marketing, and the lessons CMO’s need to learn to run a better marketing organization.