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Getting the Most ROI out of Your Marketing Content

Getting the highest content marketing ROI is an important goal to incorporate into your marketing strategy. It’s already well known how useful content can be for your business, however, should you stop at long-form written content, videos and podcasts, or is there a way to get more out of each

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The Rise of Remote Live Video Production

With the increase in popularity of live videos, brands and professionals will inevitably need a remote live video producer to produce and broadcast their events and presentations. Streaming video has become a standard way to share ideas, information, and expertise. Whereas Over The Top (OTT) used to be a term

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Definition of Content Marketing

The Definition of Content Marketing – Redefined

This article written by A. Lee Judge was originally published by the Content Marketing Institute. Is it time to expand the definition of Content Marketing? I admit this is a bold question to ask for someone writing his first guest post for the organization that owns the definition. Content Marketing

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customer testimonial video

Look and Sound Like a Pro Online: Tips on Camera, Lighting, and Sound

This article is for people who have been asked to give a virtual presentation or speak at a virtual conference and suddenly find themselves having to figure out how to capture a good video of themselves for their session or keynote. You’ve been asked to speak because you’re an expert at what you do, not because you’re skilled at creating video.

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The Rise of Live Stream Video Content

It can be said that live streaming is the new radio. Why? Because this powerful marketing tool meets today’s audiences where they are almost all the time – on the internet. No matter the size of your business, live streaming videos hold tangible benefits for your company.  How Live Content

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Young Black Podcasters

How to Write a Podcast Intro, Outro, and Description

It’s time to introduce your podcast to the world, but first, you have to write that intro, outro, and description. It’s an exciting time! You have a podcast idea, you are committed to the launch, and now it’s time to tell the world what your show is about. Well, there

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Video production set

Video Production vs. Video Marketing

In the world of digital marketing, two complementary aspects demand equal attention – video production and video marketing. These distinct but closely intertwined concepts are the backbone of successful digital campaigns. However, it’s essential to distinguish between the two to maximize their potential. Video production and knowing what to do

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