Learning how to measure a content marketing campaign is as valuable as being able to create engaging content. It is common for marketers to underestimate the importance of measuring and analyzing their content marketing campaigns. And when they do, they may have trouble interpreting that data and measuring the true
There are many ways to put content out on the internet, ranging from blogs to social media to guest posts on somebody else’s site. One newer, but not new method is to create a podcast, moving your content into the audio realm. This article will talk about what podcasts are
Knowing how to promote your podcast is invaluable for its success. It’s important to realize that, even though podcasting is relatively new in the business world, there are over 750,000 podcasts, as of 2019. This means that there are also over 30 million episodes available for podcast listeners to consume.
On this episode, we welcome Ellaway Amiker to the Marketing Mastermind. We talk about providing content for Marketing and Sales funnels. We discuss the importance of knowing what content to provide when, and we identify some of the gaps that Marketers need to look out for in the process. Subscribe
Creating content for better SEO results is a challenge that many responsible for content creation face. Produce high-quality content and your ranking will go up. But there is a lot more science AND art to it than just that. Besides putting out content that your audience will find relevant, your
Video-first content marketing is a strategy that leads with the creation of video content first and then using that video content to derive all other forms of content. E-books, case studies, whitepapers, articles, and blogs still play an important role in content marketing. However, once we acknowledge the reality of
Video marketing should be a top priority in your business strategy and why video marketing is effective. To support this, I’ll give you 8 reasons why video is not just “nice to have” but a must in your marketing plans. Using video as an integrated part of your marketing plan
Business video Content is becoming a central means of marketing for businesses. Video producers, both within agencies and internal creative teams, are now able to record, edit, finish and deliver a higher quality content at a lower cost. However, these technologies haven’t always been there. They have only happened in
Kick-off 2021 by getting your Personal Brand in shape. 2020 was the year a lot of companies had to re-brand, therefore you can catch up with the best of them. It is past due that you build your personal brand. In today’s professional career climate, no matter how long you’ve
When should you outsource your business video production? To answer this question, we must first look at in-house video production. Is it worth it to invest in such an endeavor and, if you already have, is it in your best interest to outsource? Video content is an essential part of