How To Create Content for the Sales Funnel
To succeed in content marketing, know your audience’s journey. Understand their challenges and opportunities to create engaging content that drives sales. Consider needs at every stage for maximum success.
Keeping Marketing Agencies Honest with Doug Kessler
The Co-Founder of Velocity Partners, an ubiquitous speaker at marketing events, as well as a prolific writer on all things marketing, content, tech, strategy, and creativity… Doug Kessler joins the podcast this episode. We talk about agencies and marketing in general through the lenses of ability and honesty.
Bringing Innovative Change within Your Company – featuring guest Carla Johnson
World-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode. We talk about how to re-think innovation, how great leaders and brands innovate, and how to utilize a customer-centric approach to innovate in the right direction.
The Goals And Purpose Of A Business Podcast
This article originally appeared in Forbes. Business podcasts are often referred to as “branded podcasts” because there is a company brand behind the show. These companies have the goal of
Influence vs Influencer Marketing with Jason Falls
In this episode, Jason Falls helps us to understand the difference between “Influence” Marketing vs “Influencer” marketing and give some insight into how that relates to traditional PR. Jason is an award-winning strategist noted as a top influencer in the social technology and marketing space.
What is a Video Podcast – Adding Video to Your Podcasting
A video podcast is the capturing of video while recording an audio-based podcast. Popular podcasts that have turned their cameras on have given a behind-the-scenes look at the conversation.
Virtual Marketing as a New Normal – Tips to do it well with Brian Fanzo
One of the biggest pivots for marketers in the past year was learning how to do more virtually. While some have tried to re-invent their marketing and events in a virtual world, some have attempted to do the same thing, but virtually. Listen in while I discuss with Brian Fanzo how to adjust to virtual marketing.
What Does B2B Influencer Marketing Really Mean?
Ashley Zeckman, the Vice President for Inprela Communications, is our guest on this episode as we talk about the meaning of B2B Influencer Marketing. When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste. Today, we know that influencer marketing is much more. Especially for B2B.
The Value of Being “Known” – Personal Branding and Marketing Strategy
Mark Schaefer is our feature guest on this episode as we talk about becoming Known, Personal Branding, and Marketing Strategy. Listen in to this interview with this globally recognized author, speaker, podcaster, and business consultant. Hear life-changing stories about Lee’s own growth in personal branding and hear insights from Mark on both brand and business marketing strategy.
Diving into Data for Marketers – A.I., Google Updates, and More
Christopher Penn joins the podcast to discuss diving into data for marketers. As a best-selling author & keynote speaker, he’s shared his expertise on digital marketing, marketing technology, and Artificial Intelligence on stages for companies such as IBM, Marketo, Salesforce, Hubspot and more! By the end of this podcast, I’m sure you’ll want to follow Christopher and keep learning from his insights.