The Business of Marketing podcast is a conversation among Marketing and Sales experts that can help you win as things change fast. Hosted by A. Lee Judge, Marketing and Sales Consultant along with a Mastermind Group of professional marketers. Stay up-to-date and sharp on your marketing knowledge while learning from these experienced marketers.
Buyers are doing more research than ever before, and businesses that prioritize transparency and trust are winning. Marcus Sheridan, author of They Ask, You Answer, shares how content marketing, pricing transparency, and self-service tools are transforming the way companies attract and convert customers. Learn how to build a brand that earns trust and drives sales in today’s digital-first world.
LinkedIn Ads can be a game-changer—but only if you know how to use them effectively. AJ Wilcox, founder of B2Linked, shares expert insights on optimizing targeting, managing costs, and structuring high-performing campaigns. From leveraging Thought Leader Ads to building multi-stage funnels, this episode is packed with strategies to help you maximize ROI and avoid costly mistakes.
AI is reshaping marketing—are you keeping up? Wil Reynolds shares his insights on the future of SEO, the rise of AI-powered tools, and why continuous learning is the key to staying relevant. From practical AI strategies to building real influence, this episode is packed with actionable advice for marketers who refuse to be left behind.
Rand Fishkin breaks down why traditional traffic metrics are losing relevance, how platforms are keeping users locked in, and what marketers must do to stay ahead. Learn how to measure success, understand audience behavior, and adapt in a world where clicks don’t tell the whole story.
Bernie Borges and I explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion.
In Season 3 of The Business of Marketing Podcast, my listeners and I had the privilege of learning from renowned marketing professionals who generously shared their knowledge and experience.
Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini’s role and expertise as the Founder, CEO, and author of Spin Sucks – a digital marketing agency and book, her creation of the PESO model, digital media, and more.
Darrell Evans and I discuss the concept of “full-service” marketing agencies, Darrell’s role and expertise as the Co-Founder and CEO of Yokel Local – a digital marketing agency, growth marketing as a service niche, internet marketing, and more.
Jennifer Griffin Smith and I chat about two marketers’ sayings, “Content is King” and “Every company should act like a media company”, the importance of video format content marketing, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
Andy Crestodina and I talk about how to optimize a website, Andy’s conference – Content Jam, the difference between web design and web development, and content marketing in relation to web development.