The Business of Marketing podcast is a conversation where we learn how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.
Jennifer Griffin Smith and I chat about two marketers’ sayings, “Content is King” and “Every company should act like a media company”, the importance of video format content marketing, Jennifer’s role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
Andy Crestodina and I talk about how to optimize a website, Andy’s conference – Content Jam, the difference between web design and web development, and content marketing in relation to web development.
Brian Piper and I discuss web analytics, content strategy, optimizing digital content, Web3, and his book with Joe Pulizzi – Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3.
Chris Wallace and I talk about the parallels between marketing and customer experience, Chris’s brand consultancy agency – InnerView Group, how marketers should use data to guide their go-to-market strategies, and the value and effects of internal marketing and branding.
Mark Kaigwa and I chat about digital marketing in Africa compared to the global perspective, Mark’s strategy and storytelling consultancy – Nendo, how marketers can drive their digital initiatives, and what marketing trends we need to focus on in 2022.
Ahava Leibtag and I talk about the advantages and disadvantages of hiring a specialized marketing agency, Ahava’s content marketing consultancy – Aha Media Group, content marketing, the importance of repurposing content, and podcasting.
Zontee Hou and I chat about B2B marketing, how to create data-driven content, Zontee’s experience as head of strategy at the marketing agency Convince-&-Convert, and why businesses should utilize podcasting to increase engagement.
Mark Schaefer and I chat about marketing and personal branding alignment, Mark’s new book The Cumulative Advantage, what it means to be known in 2022, and how the ideas of personal branding has shifted.
Sangram Vajre and I chat about sales and marketing alignment, Sangram’s MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
Ardath Albee and I chat about how B2B organizations should think about personas, the type of content B2B companies need to create, and how they can be more relatable through strategic content.