Season 3 of The Business of Marketing Podcast was an insightful experience, featuring marketing experts from diverse industries. As the host, I aimed to share their knowledge with listeners while learning alongside them. This season caters to both experienced marketers and newcomers alike, with topics covering Digital Marketing, Web Analytics, Go-To-Market Strategies, International Marketing, and more.
In this article, I’ve compiled excerpts and links to all episodes from Season 3, providing both listening and viewing options. Engage in these enlightening conversations with some of the brightest minds in the industry, and don’t forget to subscribe for future content. Level up your mind and business with the wisdom of these seasoned professionals.
Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI.
Sangram Vajre shares insight into sales and marketing alignment, his MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing.
Mark Schaefer discusses marketing and personal branding alignment, his new book The Cumulative Advantage, what it means to be known in 2022 and beyond, and how the ideas of personal branding has shifted.
Zontee Hou chats about B2B marketing, how to create data-driven content, her experience as head of strategy at the marketing agency Convince-&-Convert, and why businesses should utilize podcasting to increase engagement.
Ahava Leibtag talks about the advantages and disadvantages of hiring a specialized marketing agency, her content marketing consultancy – Aha Media Group, content marketing, the importance of repurposing content, and podcasting.
Mark Kaigwa shares his expertise on digital marketing in Africa compared to the global perspective, his strategy and storytelling consultancy – Nendo, how marketers can drive their digital initiatives, and what marketing trends we need to focus on in 2022 and beyond.
Chris Wallace talks about the parallels between marketing and customer experience, his brand consultancy agency – InnerView Group, how marketers should use data to guide their go-to-market strategies, and the value and effects of internal marketing and branding.
Brian Piper discusses web analytics, content strategy, optimizing digital content, Web3, and his book with Joe Pulizzi – Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3.
Andy Crestodina shares his expertise and insight on how to optimize a website, his conference – Content Jam, the difference between web design and web development, and content marketing in relation to web development.
Jennifer Griffin-Smith chats about two marketers’ sayings, “Content is King” and “Every company should act like a media company”, the importance of video format content marketing, her role and expertise as the CMO of Brightcove – one of the world’s leading video platforms, levels of enterprise video platforms, and remote production.
Every episode has delivered gems, so be sure to listen and follow on your favorite podcast listening platform.