The Vice President of community impact for Jackson Healthcare, a writer, and Marketing & Business professional guru, Keith Jennings joins the podcast this episode. We discuss how Marketers can deliver on the functional elements of Marketing while using all of the Marketing Tech tools at our disposal.
From brand authority to lead conversion, learn to measure business podcast success effectively. Decode entertainment podcast metrics, craft a comprehensive measurement strategy, and harness the power of content reuse. Elevate your podcast’s influence with precision.
To succeed in content marketing, know your audience’s journey. Understand their challenges and opportunities to create engaging content that drives sales. Consider needs at every stage for maximum success.
The Co-Founder of Velocity Partners, an ubiquitous speaker at marketing events, as well as a prolific writer on all things marketing, content, tech, strategy, and creativity… Doug Kessler joins the podcast this episode. We talk about agencies and marketing in general through the lenses of ability and honesty.
World-renowned author, storyteller, and entertaining speaker, Carla Johnson joins the podcast this episode. We talk about how to re-think innovation, how great leaders and brands innovate, and how to utilize a customer-centric approach to innovate in the right direction.
This article originally appeared in Forbes. Business podcasts are often referred to as “branded podcasts” because there is a company brand behind the show. These companies have the goal of driving business and remaining top of mind to customers and prospects. However, measuring the success of a business podcast is
In this episode, Jason Falls helps us to understand the difference between “Influence” Marketing vs “Influencer” marketing and give some insight into how that relates to traditional PR. Jason is an award-winning strategist noted as a top influencer in the social technology and marketing space.
A video podcast is the capturing of video while recording an audio-based podcast. Popular podcasts that have turned their cameras on have given a behind-the-scenes look at the conversation.
One of the biggest pivots for marketers in the past year was learning how to do more virtually. While some have tried to re-invent their marketing and events in a virtual world, some have attempted to do the same thing, but virtually. Listen in while I discuss with Brian Fanzo how to adjust to virtual marketing.
Ashley Zeckman, the Vice President for Inprela Communications, is our guest on this episode as we talk about the meaning of B2B Influencer Marketing. When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste. Today, we know that influencer marketing is much more. Especially for B2B.