According to the Content Marketing Insitute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” By this very definition, it’s somewhat easy to observe the difference between
We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” to? What do Commercials need to learn from Content creators? It’s all in this show that you don’t want to
Content Marketing versus Content Production. You can’t have one without the other, however, it’s worth a discussion to distinguish these two very different things. If content marketing is a tactic utilized by your marketing department (it should be), then you must make a decision of whether or not you will
Anyone who as ever asked the question “why are podcasts so popular” probably are among the few who haven’t been bitten by the podcast bug and are simply missing out. Podcasts are episodic series of digital audio or video files that users can download or stream directly over the internet.
I’m about to teach you how to 1,000x your content creation and easily create over 1,000 pieces of quality content! You’ll be a Content Monsta at Content Creation. It is still true…Content is King, Video is the Queen, and we all know who runs the Castle. This fact is a hint
Of course, building a personal brand requires a lot of hard work, once the basics are up and running, such as the website and social media accounts, you will want to start integrating videos as a way to share with a wider audience. Video is and will continue to be
Search Engine Optimization (SEO) is a must for any company. Being findable in a sea of information, products, and endless options are critical, so your company can reel in clients that already have commercial intent. To rank in google and other search engines, there are quite a number of different factors
Digital Marketing is by nature a moving target when it comes to measuring effectiveness, maintaining effectiveness, and staying on top of all of the strategies required to be effective. It is easy to miss the mark in this ever-changing subject. However, some areas of digital marketing are static in terms
For any business owner or marketing leader looking to achieve greatness, using and applying customer video testimonials from satisfied customers is a sure way to achieve a win. When used correctly, these videos will make your website more visually appealing and drive trust with both existing and potential customers. What
The show is for the C-Suite, especially the CMOs! Does your organization know its company theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert and creator of SalesConversation.com. Before creating content, its important for a company, its sales team, and its marketing team to have a clear picture