Video is one of the most visible aspects of digital marketing, especially social media marketing as social media platforms are introducing video-focused algorithms. From this, it’s obvious that video can tremendously benefit from raising your brand awareness. But just like any other aspect of marketing, it is important to understand
You want to do a bit of marketing for your business or brand, you want it to go strong, but you may not be sure of the types of content you should create. There’s no room for content that doesn’t resonate with your audience, which is the primary concern of content creation.
“Content is king” is the mantra repeated by content marketing experts for over a decade now. And still, there are problems with people understanding it. Let’s talk about the relationship between good content and SEO. Update: Learn more about how SEO has moved to “GEO” Generative Engine Optimization. How OpenAI,
This show dropped some gems! What is the best social platform for your business? We talk about how to figure out which platform to go “all-in” on for your business. Also, we discuss the keys to knowing what type of content you should work at creating. We cover these key
A must-listen-to show! On this show, we go deep into the types of Digital Content for Business, how to repurpose them and get the most out of each kind of content such as video, blogs, webinars, podcasts, and short-form content. You don’t want to miss this one, especially if you
This episode discusses how the best businesses tell their stories and how your business story can be developed. Every business has a story, but how well do you tell yours? A story is at the root of the best content. How can a business develop their story? In this episode,
One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can create (and when to use) good content in your sales and marketing strategy. We address the topics of: What is
You’ve decided that your business needs content creation in their marketing strategy. How to Start Creating Content for Your Business? On this episode, Lee and Dontaye discuss how businesses can create unique content by simply doing what they do best! The Business of Content podcast discusses how to use digital
This episode is a must for businesses who have not started creating content and need to understand why. In this show, Lee and Dontaye discuss how businesses can use original content to forge a more personal relationship with their customers to drive engagement and trust.
Increase your professional success by getting your Personal Brand in shape. You don’t have to go to the gym to make a solid personal brand, so here are some quick personal branding tips and links to get you started on developing a strong and effective personal brand. 1. Develop Your