The Business of Marketing podcast is a conversation where we learn how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.
In this episode, Jason Falls helps us to understand the difference between “Influence” Marketing vs “Influencer” marketing and give some insight into how that relates to traditional PR. Jason is an award-winning strategist noted as a top influencer in the social technology and marketing space.
One of the biggest pivots for marketers in the past year was learning how to do more virtually. While some have tried to re-invent their marketing and events in a virtual world, some have attempted to do the same thing, but virtually. Listen in while I discuss with Brian Fanzo how to adjust to virtual marketing.
Ashley Zeckman, the Vice President for Inprela Communications, is our guest on this episode as we talk about the meaning of B2B Influencer Marketing. When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste. Today, we know that influencer marketing is much more. Especially for B2B.
Mark Schaefer is our feature guest on this episode as we talk about becoming Known, Personal Branding, and Marketing Strategy. Listen in to this interview with this globally recognized author, speaker, podcaster, and business consultant. Hear life-changing stories about Lee’s own growth in personal branding and hear insights from Mark on both brand and business marketing strategy.
Christopher Penn joins the podcast to discuss diving into data for marketers. As a best-selling author & keynote speaker, he’s shared his expertise on digital marketing, marketing technology, and Artificial Intelligence on stages for companies such as IBM, Marketo, Salesforce, Hubspot and more! By the end of this podcast, I’m sure you’ll want to follow Christopher and keep learning from his insights.
Pam Didner joins the podcast to discuss the blurring line between Sales and Marketing. Both Lee and Pam work to break down the silos between these two teams and discuss how the “merge” is happening whether Sales or Marketing likes it or not. Listen to the conversation and learn who is pushing back and who needs to drive the alignment.
Andrew Davis joins the show. As a best-selling author & keynote speaker, he’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Melanie Deziel joins the podcast as we discuss how companies create genuine content when addressing topics that audiences are sensitive to.
Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing.
Robert shares how companies can become the media companies that they need to be.
On this episode, we welcome Ellaway Amiker to the Marketing Mastermind. We talk about providing content for Marketing and Sales funnels. We discuss the importance of knowing what content to