What is a Video Podcast – Adding Video to Your Podcasting
A video podcast is the capturing of video while recording an audio-based podcast. Popular podcasts that have turned their cameras on have given a behind-the-scenes look at the conversation.
Virtual Marketing as a New Normal – Tips to do it well with Brian Fanzo
One of the biggest pivots for marketers in the past year was learning how to do more virtually. While some have tried to re-invent their marketing and events in a virtual world, some have attempted to do the same thing, but virtually. Listen in while I discuss with Brian Fanzo how to adjust to virtual marketing.
What Does B2B Influencer Marketing Really Mean?
Ashley Zeckman, the Vice President for Inprela Communications, is our guest on this episode as we talk about the meaning of B2B Influencer Marketing. When we first began hearing a lot about “Influencer Marketing” it conjured up images of beautiful people who happened to be showing us their favorite clothing, shoes, beverage, vacation spot, or even their toothpaste. Today, we know that influencer marketing is much more. Especially for B2B.
The Value of Being “Known” – Personal Branding and Marketing Strategy
Mark Schaefer is our feature guest on this episode as we talk about becoming Known, Personal Branding, and Marketing Strategy. Listen in to this interview with this globally recognized author, speaker, podcaster, and business consultant. Hear life-changing stories about Lee’s own growth in personal branding and hear insights from Mark on both brand and business marketing strategy.
Diving into Data for Marketers – A.I., Google Updates, and More
Christopher Penn joins the podcast to discuss diving into data for marketers. As a best-selling author & keynote speaker, he’s shared his expertise on digital marketing, marketing technology, and Artificial Intelligence on stages for companies such as IBM, Marketo, Salesforce, Hubspot and more! By the end of this podcast, I’m sure you’ll want to follow Christopher and keep learning from his insights.
Sales and Marketing – The Line Between is Blurring! Get aligned.
Pam Didner joins the podcast to discuss the blurring line between Sales and Marketing. Both Lee and Pam work to break down the silos between these two teams and discuss how the “merge” is happening whether Sales or Marketing likes it or not. Listen to the conversation and learn who is pushing back and who needs to drive the alignment.
Marketing’s Role in the Customer Experience
Andrew Davis joins the show. As a best-selling author & keynote speaker, he’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Creating the Right Content and Making It Resonate
Melanie Deziel joins the podcast as we discuss how companies create genuine content when addressing topics that audiences are sensitive to.
How Content Marketing Became a Thing
Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing.
Robert shares how companies can become the media companies that they need to be.
Content Marketing To Attract Customers and Drive Sales
Marketers have been using content marketing to attract customers and drive sales for over 300 years. Content marketing is nothing new, and you do not even need to be a content strategist to appreciate its power in shaping commerce. Cavemen used content marketing when they wrote stories on cave walls