Mark Schaefer is our feature guest on this episode as we talk about becoming Known, Personal Branding, and Marketing Strategy. Listen in to this interview with this globally recognized author, speaker, podcaster, and business consultant. Hear life-changing stories about Lee’s own growth in personal branding and hear insights from Mark on both brand and business marketing strategy.
Christopher Penn joins the podcast to discuss diving into data for marketers. As a best-selling author & keynote speaker, he’s shared his expertise on digital marketing, marketing technology, and Artificial Intelligence on stages for companies such as IBM, Marketo, Salesforce, Hubspot and more! By the end of this podcast, I’m sure you’ll want to follow Christopher and keep learning from his insights.
Pam Didner joins the podcast to discuss the blurring line between Sales and Marketing. Both Lee and Pam work to break down the silos between these two teams and discuss how the “merge” is happening whether Sales or Marketing likes it or not. Listen to the conversation and learn who is pushing back and who needs to drive the alignment.
Andrew Davis joins the show. As a best-selling author & keynote speaker, he’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Melanie Deziel joins the podcast as we discuss how companies create genuine content when addressing topics that audiences are sensitive to.
Robert Rose of The Content Advisory joins as we discuss the evolution of Content Marketing.
Robert shares how companies can become the media companies that they need to be.
Marketers have been using content marketing to attract customers and drive sales for over 300 years. Content marketing is nothing new, and you do not even need to be a content strategist to appreciate its power in shaping commerce. Cavemen used content marketing when they wrote stories on cave walls
The chaos that defined the year 2020 & 2021 is now behind us. We have now embraced various new cultures that we thought would be temporary, but have become the new normal. For instance, working from home and video-based schooling are not things to frown upon anymore. Though subtly, the
Getting the highest content marketing ROI is an important goal to incorporate into your marketing strategy. It’s already well known how useful content can be for your business, however, should you stop at long-form written content, videos and podcasts, or is there a way to get more out of each
With the increase in popularity of live videos, brands and professionals will inevitably need a remote live video producer to produce and broadcast their events and presentations. Streaming video has become a standard way to share ideas, information, and expertise. Whereas Over The Top (OTT) used to be a term